Prada in conversation with Thomas Demand



#Prada presents images created by Thomas Demand for the new window displays for its stores across the world, a radically beautiful and colourful sequence of blossoming cherry trees that celebrates the arrival of spring.

Hanami – which means ‘flower viewing’ – is the centuries-old Japanese art of enjoying the beauty of flowers. The cherry blossom season, a highpoint in the year, marks the end of winter and represents the youth, zest for life and emotion embodied by spring, a truly universal image and a powerful symbol of energy.

Spread seamlessly across the shop’s windows, Demand’s floral images, entitled Blossom, give rise to a vibrant narrative which, inserted into the real world, creates a new dialogue with passers-by in cities around the world.

This work fits perfectly into the German artist’s oeuvre, which has the concept of photography as a global language at its heart. In this series, Demand once again rebuilds existing images and replaces them with an artificial version of themselves. In his collaboration with Prada, his work encounters and enters into a fruitful exchange with the world of fashion.

The installations, with a curved or box-shaped illuminated backdrop, are rounded off by steel display stands with a matte pink Perspex surface, or illuminated cylinders with the same floral pattern as the scenery.

The display can be admired at Prada’s stores in New York, Milan, Paris, London, Tokyo, Macau, Los Angeles and other selected cities from February.

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