Prada Linea Rossa Fall/Winter 2020 Campaign

For the Fall/Winter collection, the emblematic Linea Rossa red line becomes a timeline, a visual tool to chart the milestones and achievements of each talent featured.
First introduced in 1997, Prada were pioneers in the fashion world to launch the unique Linea Rossa fusion of style and high-performance sports.
The Prada Linea Rossa Fall Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world—globally influential figures, cultural game-changers: South-Korean musician and producer Chanyeol Park, Chinese actress and dancer Jin Chen, American actress and change agent Yara Shahidi and the champion British-American freestyle skier Gus Kenworthy.
Their multifaceted careers and unique back-stories represent perfectly the forward momentum that Prada red line symbolizes, tracing the events that shaped them into the figure they are today.

Photographers: Jung Wook Mok, Leslie Zhang, Renell Medrano and Vanina Sorrenti
Creative Director: Ferdinando Verderi

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